01721724881 info@inforgen.com

What retailers should look for in e-commerce software

Since 2000 we’ve met with many retailers striving for growth year on year. The industries of those we have met are often strikingly different (for example, jewellery versus tyres), but the principles of the business model and the requirements for a retail and e-commerce software solution are often quite similar. What can make all the difference in terms of each retailer’s requirements for their system is the speed at which each needs to operate and respond to the market. In our experience, clothing retailers see some of the toughest challenges out there. If you’re a fast-growth clothing retailer, your product ranges will likely need to be refreshed throughout the year while pricing and service remain competitive. If you face these sorts of challenges head on, the potential to excel in online sales is enormous. If you can capture your target audience with an engaging website and support this with an efficient, robust e-commerce and retail platform that simultaneously reduces operational costs, you should see your bottom line grow. Selecting a retail software solution that provides for all these angles is a business-strategic decision. So our guide focuses on summarising the top 10 features in an e-commerce and retail platform that have worked together to power growth for our retail clients. 1. Integrated e-commerce website In a time of multi-channel retail, it sounds obvious to recommend you integrate your e-commerce website directly with the software and processes that manage your retail operations, from sales through to finance. But it’s surprising how many retail organisations operate their website in a different silo to other areas of the business. If you run...